Building at the Intersection of Fashion, Health, Finance & Wisdom

Product Leader | Entrepreneur | Founder of 5 Ventures

Discover My Ventures

About Me

I am Madhwi Pandey, a product leader and entrepreneur with over 13 years of experience across Amazon, AWS, and Wells Fargo. I build at the intersection of technology, human behaviour, and meaningful impact.

I am the founder of five ventures: Améliore Luxe (luxury fashion), UttamVeda (Vedic astrology platform), The Kayr (mental health marketplace), Saavvo (financial literacy for children), and CraftsYou (craft kits and workshops). Each venture addresses a distinct gap — in beauty, wellness, mental health, financial education, and creative fulfilment.

My work is driven by a belief that the most valuable products are the ones that quietly improve how people live — not just what they buy.

Madhwi Pandey Portfolio Picture

My Ventures

✦ Améliore Luxe

Ameliore Luxe is more than just a fashion brand—it's a statement of elegance and functionality. Specializing in premium raincoats and bespoke cosplay costumes, Ameliore Luxe caters to discerning customers who value both style and substance. Our products are designed to meet the highest standards of quality and craftsmanship, ensuring that every piece is as durable as it is beautiful.

With a rapidly growing customer base and a presence in key fashion markets, Ameliore Luxe is poised for significant expansion. We are committed to redefining luxury fashion by blending innovation with timeless design.

Explore more about Ameliore Luxe at amelioreluxe.com.

🔮 UttamVeda

UttamVeda is a Jyotish-powered astrology platform that delivers personalised Vedic guidance — built on the precision of exact birth time and location, not generic sun sign horoscopes.

The platform connects users with verified Jyotish practitioners for live consultations, daily transit alerts mapped to their personal chart, and structured learning modules in Vedic astrology and esoteric sciences.

Explore: uttamveda.com

⊹ The Kayr

The Kayr is India's first therapist matching marketplace — connecting individuals to the right psychologist based on multi-factor compatibility: specialisation, issue type, language, cultural background, availability, and budget.

Unlike generic therapy directories, The Kayr structures care into short-term and long-term plans, enabling both clients and practitioners to engage with intention and measurable progress.

Join the waitlist: thekayr.com

◈ Saavvo

Saavvo is a gamified financial literacy platform designed for Indian children and teenagers aged 8–18. Through chore-based earning systems, savings goal tracking, UPI simulations, and parent-child engagement tools, Saavvo builds real money habits from childhood.

India has 567 million children under 18. Most will enter adulthood without ever having been taught how money works. Saavvo is building the platform to change that.

Explore: saavvo.com

❖ CraftsYou

CraftsYou creates craft kits and workshops for adults who want to make things — without the chaos of sourcing materials or the overwhelm of starting from scratch. From macrame to resin art to clay painting, every kit is designed for real life: small windows, small spaces, and the quiet satisfaction of making something with your hands.

Explore: craftsyou.com

Experience

Wells Fargo Limited

Vice President, Product Manager | Fraud and Claims Management (Mar’23 – Present)

  • Strategically led the development and management of the Fraud and Claims Management product portfolio, resulting in a 20% reduction in fraud incidents and a 30% improvement in claims resolution efficiency.
  • Collaborated with cross-functional teams to implement innovative solutions, enhancing customer satisfaction and driving operational excellence.
  • Played a key role in ensuring regulatory compliance, safeguarding the organization against potential risks while maintaining system integrity.

Amazon Web Services (AWS)

Technical Consultant - Product II (Aug’21 – Dec’22)

  • Served as a Technical Consultant for AWS’s largest global financial services customers, primarily in the FinTech sector, helping them leverage cloud technologies to enhance their operations.
  • Advised FinTech clients on cloud adoption strategies, resulting in improved scalability, security, and regulatory compliance across their platforms.
  • Led the development of a high-impact AI-powered SMS system for a major FinTech client, achieving a 98% delivery success rate and generating $4.7M in annual recurring revenue.
  • Launched multilingual AI chatbots for FinTech applications, increasing user engagement by 65% and contributing to a 25% growth in Monthly Active Users (MAU).

Amazon Pay

Technical Product Manager II (Dec’19 – Aug’21)

  • Directed the end-to-end product development of the Amazon Pay Merchant Monitoring System, focusing on the needs of global eCommerce sellers.
  • Improved transaction accuracy and reduced operational inefficiencies by 75%, enhancing the reliability of the Amazon Pay platform for sellers worldwide.
  • Implemented machine learning algorithms to streamline fraud detection, resulting in a 40% reduction in false positive alerts, benefiting thousands of eCommerce merchants.
  • Drove the integration of Barclays Germany Credit-Line Payment Method into Amazon Pay, generating $4.9M in monthly recurring revenue and expanding payment options for eCommerce customers.

Portfolio Manager II | Amazon Payment (US, Europe, Japan) (Dec’18 – Dec’19)

  • Managed a diverse portfolio of payment products across multiple regions, achieving a 79% reduction in backlog and enhancing product delivery timelines.
  • Developed and presented a comprehensive strategic roadmap, gaining approval from senior leadership and driving year-over-year growth.

Software Development Engineer | Amazon External Payments (Oct’16 – Dec’18)

  • Re-engineered the Amazon Pay Instant Payment Notification System, improving transaction processing speed by 40% and reducing failed notifications by 84%.
  • Designed and developed a marketing feedback widget, enabling real-time customer insights and driving product enhancements.

Subex Limited

Senior Software Development Engineer (Sep’13 - Sep’16)

  • Led the automation of QA processes for the Fraud Management System, reducing manual effort by 50% and improving overall system efficiency.
  • Developed ETL tools and implemented a business intelligence proof of concept, leading to a 20% improvement in data processing.
  • Conceptualized and built the prototype for Subex Security IoT, a scalable solution designed to protect brands and devices from security breaches.

Education

Wharton School, University of Pennsylvania

Entrepreneurship Acceleration Program | 2024

  • Completed a globally recognized program focused on entrepreneurship, innovation, and venture growth.
  • Gained actionable insights into scaling startups, building sustainable business models, and attracting investment.
  • Applied these learnings to successfully launch and grow Ameliore Luxe and MySmartRupee, positioning them for long-term success.

IIM Calcutta

Leadership and Management Program | 2025

  • Completed an intensive leadership and management programme at one of India's premier business institutions.
  • Developed advanced skills in organisational leadership, strategic decision-making, and high-performance team management.
  • Applied frameworks directly to scaling venture operations and building founder-led organisations.

Indian School of Business (ISB)

MBA in Marketing Management | 2023

  • Graduated from one of the most prestigious business schools in India, specializing in marketing management and strategic leadership.
  • Acquired deep insights into consumer behavior, market dynamics, and brand positioning, which have been instrumental in driving the success of my ventures.
  • Led multiple projects and initiatives, honing my leadership and strategic thinking skills.

Ramaiah Institute of Technology, Bangalore

B.E. in Computer Science & Engineering | 2013

  • Graduated with a strong foundation in computer science and software engineering, which has been integral to my roles in technology and entrepreneurship.
  • Developed technical expertise that has driven innovation in my projects at Amazon, Wells Fargo, and my ventures.

Indira Gandhi National Open University (IGNOU)

BA (Honours) in Psychology | In Progress

  • Pursuing an undergraduate degree in Psychology to build foundational academic grounding for The Kayr — a mental health marketplace.
  • Coursework covers clinical psychology, counselling theory, cognitive and social psychology, and mental health ethics.
  • Brings rigorous academic depth to product decisions in mental health technology.

Books Published

Mastering SQL for the Modern Workplace: Practical Solutions for Everyday Tasks

This book offers practical SQL solutions for common office challenges, helping job seekers and office employees use SQL effectively in day-to-day tasks.

Purchase on Amazon

The Engineer’s Linux Handbook: Command Line Mastery and Awk Automation

An essential guide for engineers, providing everyday Linux commands and awk automation tips to streamline your work on the terminal.

Purchase on Amazon

Investors,

Are you looking for high-conviction opportunities across mental health, astrology technology, child fintech, luxury fashion, or creative commerce?

As the founder of five ventures — Améliore Luxe, UttamVeda, The Kayr, Saavvo, and CraftsYou — I am building a portfolio of businesses at the intersection of culture, technology, and human wellbeing. Each venture addresses a real, underserved need in the Indian and global market.

My background spans product management at Amazon and Wells Fargo, entrepreneurship training at Wharton and ISB, and leadership development at IIM Calcutta. I bring both the technical depth and the strategic lens to build ventures that last.

If you are an investor, angel, or strategic partner interested in any of my ventures, I would love to connect.

Get in Touch

Contact

If you're interested in exploring potential partnerships, investments, or collaborations, I encourage you to reach out. Let's work together to create something exceptional.

Email me at me.madhwi@gmail.com or connect with me on LinkedIn.